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There would be a criticism of Mars chocolate from environmentalists that the company has not publicly endorsed and supported the fair trade mechanism. Mars countered it by stating that their own program of Sustainable Development and partnership with cacao farmers was a more progressive approach.
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In 2009, Mars published a book entitled 'Chocolate: The Usa Experience' in association with the Smithsonian Institute. Exercises, diet tips a status for chocolate production and cacao processing in North America since the early times.